JetBlue

This is how you handle it when a company makes a mistake. You own up to it, apologize, and fix the problem. Extra points for posting the explanation on YouTube and doing it quickly. As the other airlines whine about fuel costs and treat their customers like cattle, it's good to see that somebody out there understands that training your employees and treating the customers well is the way to stay in business. It may be painful in the short term but, I think it will pay off for them in the long term.